LET'S BUILD IT RIGHT

Tell us everything your app needs to become.

This guided brief captures the product idea, users, workflows, features, technology, design and delivery requirements a developer needs to understand your project clearly.

About 15–25 minutes Progress saves automatically You can attach reference files

Idea and opportunity

Explain the idea as you would to a product strategist seeing it for the first time.

Describe the app in one clear sentence *

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What exact problem does it solve? *

How should the app solve that problem? *

Why is this product needed now?

What business goal should it achieve?

Similar products or competitors

What should make this product different?

What evidence supports the idea?

Users and use cases

Define who will use the product, what they need and what a successful journey looks like.

Who are the intended users? *

Who is the primary user?

Are there secondary user groups?

List the main things users must be able to do *

Describe the ideal end-to-end user journey

Expected users at launch

Expected users after 12 months

Expected peak usage

Launch countries or markets

Required languages

Accounts and administration

Clarify identity, access, permissions, management tools and communications.

How should users access the product?

Email and password Phone and OTP Google Apple Microsoft Guest access Company SSO No login

List every user role and what each role can do *

User onboarding and verification requirements

Account management requirements

What must administrators be able to see and manage? *

Which events should trigger notifications?

Moderation and customer support needs

Platforms and technology

Identify device coverage, infrastructure constraints, integrations and performance expectations.

Where should the product work?

Desktop web Mobile web Android iOS Tablet Desktop app

Should it work offline or on weak internet?

Required device capabilities

Existing technology or infrastructure

Required technologies or restrictions

External services the app must connect to

Are integration APIs already available?

Performance and reliability expectations

Data, payments and AI

Document the information the product handles, how money moves and whether intelligent features are required.

What information will the app collect, create or store? *

Is there existing data to import?

Required reports and success metrics

How will the product make or process money?

Free product One-time purchase Subscription Commission Transaction fee Advertising Internal tool Not decided

Payment flow, currencies and preferred gateways

Pricing, commissions, refunds and settlement rules

Describe any AI-powered features

What should the AI receive and produce?

Should a human review AI results?

Design and content

Define how the product should look, feel and communicate.

What brand materials already exist?

Logo Brand guidelines Colours and fonts Existing website Product copy Nothing yet

Desired visual direction *

What should the design avoid?

Apps or websites you like and why

Product tone and personality

Who will provide the app content?

Accessibility or inclusive design needs

Security and compliance

Identify sensitive data, regulatory obligations and operational safeguards early.

Does the product handle any of these?

Payment card data Government ID Health information Financial information Children's information Biometric information Precise location None known

Legal, regulatory or industry requirements

Required security controls

Data retention, deletion and backup rules

Legal documents or approvals needed

Domain, hosting, cloud or data-location preferences

Delivery and final brief

Close with commercial expectations, ownership, support and anything the team must not overlook.

Budget currency

Estimated budget range *

Preferred launch date or timeframe *

Is there a fixed deadline and why?

Decision-makers and key stakeholders

Internal team available for the project

Handover, training and documentation needs

Post-launch support and maintenance expectations

Ownership, contracting or procurement requirements

Preferred communication and review process

Known risks, assumptions or dependencies

Reference links

Reference files

Choose files or drag them here PDF, DOC, DOCX, PNG, JPG, WEBP, ZIP or TXT. Maximum 5MB per file and 12MB total.

Anything else we should know?

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